Color in heraldry is not decoration. It is a language. Every tint on a coat of arms was chosen deliberately, and each one carried a specific meaning that anyone familiar with heraldry could read at a glance.
The formal term for heraldic colors is tinctures. There are two metals, five standard colors, and two furs. Here is what each one means.
The Metals
Metals are the lightest tinctures and are typically used as the background or for the most prominent charges.
- Or (Gold): Generosity, elevation of the mind, and respect. The most prestigious metal. Associated with the sun, royalty, and wealth. Think of the golden eagles on German imperial arms or the gold fleur-de-lis of French royalty.
- Argent (Silver/White): Peace, sincerity, and purity. Also associated with the moon. Common in English and Scottish arms. A white shield often denoted a peaceful, honorable family.
The Colors
- Gules (Red): Military strength, warrior spirit, and boldness. The most common color in European heraldry. If your ancestors were warriors or military men, red likely appears in their arms. Famous examples: the red dragon of Wales, the red hand of Ulster.
- Azure (Blue): Truth, loyalty, and strength. Associated with the sky and sea. Common among noble families with a reputation for steadfast loyalty. The blue in the French royal fleur-de-lis, the blue of many English county arms.
- Sable (Black): Constancy, grief, and sometimes wisdom. Less common as a background color but powerful when used. Associated with mourning but also with a dignified, serious character.
- Vert (Green): Hope, joy, and loyalty in love. Also associated with nature, growth, and abundance. Common in Irish heraldry given Ireland’s connection to the land. Less common in English arms.
- Purpure (Purple): Royal majesty, sovereignty, and justice. Rare in heraldry because purple dye was extraordinarily expensive. When it appears, it usually signals a very high-ranking family or a connection to royalty.
The Furs
Furs mimic the patterns of animal pelts once worn by nobles:
- Ermine: White with black spots (mimicking winter stoat fur). Associated with royalty and high nobility. Still used in the robes of British peers.
- Vair: A pattern of blue and white bell shapes, representing squirrel fur. Also a mark of nobility.
The Golden Rule of Heraldry
One of the oldest rules in heraldry: never place a color on a color, or a metal on a metal. A red charge on a blue field violates this rule. A gold charge on a silver field does too.
This rule existed for practical reasons — on a battlefield, you needed to see the design clearly from a distance. High contrast (gold on red, white on blue) was essential for identification.
Reading Your Family’s Colors
When you look at your family’s coat of arms, the colors tell you something about your ancestors’ values and reputation. A red and gold shield speaks of a warrior family with wealth and status. Blue and silver suggests a family known for loyalty and integrity. Green signals a connection to the land or Irish heritage.
Want to see what colors your family’s coat of arms carries?
Display your family’s colors with a professionally illustrated coat of arms print — handcrafted and true to your heraldic tradition.
